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Why Do People Sponsor An Animal?



WWF adopt a dolphin
click here for more info Help support WWF in their important work by adopting an endangered species!

Few animals hold such a firm place in the public's affections than these extremely intelligent mammals. Their playful inquisitive and social behaviour makes them an ideal adoption gift for anyone. With your support WWF can continue researching and protecting many marine species around the world and the oceans in which they live.
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WWF adopt a tiger
click here for more info Help support WWF in its important work by adopting an endangered species!

Majestic, serene, yet highly endangered - the tiger has been admired for generations. There are only about 5,000 tigers left in the world, so it is vital that we do everything we can do to protect these beautiful creatures.
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Animal Adoption
click here for more info From Lions to Lemurs, Wolves to Wallabies - just like owning one but without the smell!

Show that special someone what you really feel about them by adopting an animal in their name. Whether it's a porcupine for a prickly character or a lion for the real boss, your recipient can chose from over 50 animals and have the chance to visit them at home in the Wildlife Park. Your adoption helps towards the upkeep of the animal so if you have always wanted to look after a Snow Leopard but were afraid it would eat the cat, this is the next best thing!
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WWF adopt an orang-utan
click here for more info Support WWF's vital conservation work with this intelligent yet endangered species by adopting a loveable orang-utan. This will enable WWF to continue monitoring and protecting them in their natural home. WWF want to give orang-utans and other primates the chance to live and breed in relative safety away from the threats of poaching, habitat destruction and forest fires.
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WWF adopt a panda
click here for more info The giant panda has become symbolic of WWF's tireless work to protect endangered species throughout the world. This is a perfect adoption gift for lovers of this instantly recognisable animal, and helps WWF to continue their efforts to save this amazing species.
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Donkey Adoption
click here for more info Why not adopt an adorable Donkey? Ideal for the person who has everything!!

Yes, there are a number of donkeys from all over Europe who could do with some loving! Your recipient will receive a photo of the donkey they have adopted along with his or her life story. Also in the adoption pack is a fluffy donkey, with name tag, together with adoption certificate, and of course your accompanying message on the gift tag. They will also receive a news letter and new photo in 6 months time. Should you really hit it off...you can even visit them on their care farm!
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Why Do People Sponsor An Animal?
 by: Jason Hulott

Many people now prefer to sponsor an animal in addition to – or rather than – having their own pet. And this is good news! Sponsoring an animal has many benefits – both to the person who is taking out the sponsorship and the organisation – and the animal – being sponsored.

So how does it work? Basically, sponsorships of an animal, whether it be a lion or orang-utan, a donkey, rabbit or a rodent tend to be run by animal welfare organisations such as charities and other non-profit concerns.

Benefits for the sponsor

People tend to take out a sponsorship for one of three reasons:

1. As a gift for someone for Christmas or their birthday

2. Where a person would really love a pet but does not have the space or the time for them

3. Where they want to help animal charities or a cause (such as saving endangered species)

Of course, there will be the ‘feel-good’ factor thrown in on top of this well, giving people the satisfaction that they are actually making a difference to the lives of animals, whether it be an endangered species or a rescued domestic pet.

With most sponsorships, you will receive a certificate to show that you have sponsored the animal and normally a glossy photo. Some organisations will send you a newsletter to update you on your sponsored animal or maybe a small gift – these tend to vary from sponsorship to sponsorship.

Some places – such as wildlife parks – allow you to sponsor an animal and will then put a plaque on the cage with your name on it.

The cost of a sponsorship will vary too, from a small minimum donation to a set fee.

Benefits for the organisation/charity

For the organisation, running a sponsorship programme has immense benefits. It can help build a rapport with the general public as well as getting the message of the cause across.

Once a sponsorship programme is set up and all the hard work is done in arranging the photographs and certificates (or whatever their particular sponsorship features), a sponsorship programme is easy to run and manage. It also leaves the door open for further contact in the future.

Of course the main reason why sponsorship programmes are run is to bring in money to help pay for costs – but rather than asking people for a one-off donation where the person feels that they have paid out money but not got anything back, a nice sponsorship package adds value.

This means people are more likely to come back again and take out another sponsorship or buy an additional one for a friend or loved one.

It may not bring in big bucks for the organisation concerned, but the combined factors of having that ongoing almost personal communication with the sponsor (for example, in the form of a quarterly update) means that they are more likely to stay loyal to your concern and give further support in the future.

Overall, sponsorship of an animal is a win-win situation for everyone concerned – to least the small furry or the big lion who is being sponsored!

About The Author
Jason Hulott is co-founder of CavyRescue - www.cavyrewcue.co.uk - (registered charity number 1111583) which is the UK’s first and only dedicated rat rescue charity. Set up in 1999, the aim of the charity is to educate individuals and organisations on small animal healthcare and welfare and they regularly run successful campaigns to this effect.



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